NEW for September 2025

The ALPHA version of the new, succinct and easy-to-complete programme designed to transform your business fortunes, created by award winning entrepreneur, mentor and former BBCTV Dragon Rachel Elnaugh-LOVE, filled with all the insights and learnings from her lifetime in business.

This new version of the programme has been re-created to reflect all the feedback from the BETA version, launched in April 2025, is being released on 22 September 2025, and numbers are limited, so secure your place today. Only a deposit is required at this stage.

!!! SPECIAL OFFER !!!

A LIMITED NUMBER OF LOWER COST PLACES ARE NOW AVAILABLE ON EACH PROGRAMME FOR THOSE WHOSE FINANCIAL TIDE IS OUT AT THE MOMENT

Designed to save you months (or even years!?) of struggle, plus thousands in wasted money making common business mistakes.

This is my 60+ years in business (growing up above my family shop, training in business taxation, then going on to found the multi-million turnover market leading brand Red Letter Days which was created from scratch, and later the profound healing journey which the crash of that company 16 years later inspired) condensed into 28 simple to follow and implement videos, combined with practical challenges and plenty of inspirational business stories/examples/case studies which will change everything you thought you knew about business!

Combined with group mentoring support via 7 Zoom sessions across a period of 42 days from New Moon to Full Moon to New Moon to Full Moon. There will also be a Telegram chat group plus buddying up with other participants throughout the programme as you journey together, creating valuable new business contacts.

You can also opt for One to One mentoring support from me throughout the programme in addition to the group programme.

TESTIMONIALS FOR A DRAGON’S GUIDE TO BUSINESS:

For one powerful month, A Dragon’s Guide to Business lit up my mornings with inspiration and motivation. It frequently sparked productive ideation and momentum for my business.

~ D.L. https://27insights.com/

Jam packed with great advice and insights. This has been an incredible course, I will remember this experience always.

~ Svati Singh Vedic Astrologer www.vediclifecoach.co.uk

Thank you for everything you have shared from your heart with us on this 28 day journey. It has been a gift to receive your videos every day and to be part of this amazing group of soulpreneurs.

~ Heather Day founder www.vibrantlifewomen.co.uk

Aaah Rachel, what a wonderful 28 days on ‘A Dragon’s Guide to Business’! So grateful for the wisdom and many gems that you shared with us all. I loved it. A clear, concise energising, dynamic and uplifting course. Loved having daily goals and weekly challenges along the way to help me focus and channel my energy. It was also brilliant to have the Telegram group too and meet other creatives.

~ Mog Fry aka Red Deer Sleeping www.mogfry.co.uk/reddeersleeping

Thank you Rachel. Like all your courses one does not realise what great value they are until you are actually doing it.

~ Kathryn Waldrom founder www.waychi.me

You have put the whole thing together so cleverly… it flows so effortlessly because you are in confident, competent flow yourself- none of it is forced as your vision and perception is so clear, it is like you are divinely inspired… I am sure you had a scoping plan but it is all so seamless, not only am I learning from the content but from your format.

~ Angie Erving founder Wirral Therapy Services www.wirraltherapyservices.co.uk

Your program is truly inspiring. Every morning has become my favourite time of the day because I know that as soon as I switch on my computer, your video will be there waiting. It is the most valuable moment, filled with your wisdom, insight, and guidance. These sessions encourage me to learn, reflect, and think more deeply about growing my business. I absolutely love it. Thank you for all the support and empowerment you have shared along the way.

~ Joanna Liu founder ‘Nocrastination’

Thank you for the opportunity to be part of your beta course. I have really enjoyed it! It was great to be able to connect with so many like minded souls! The course has helped me to stop the inner voice of doubt that stops my creative mind. I would very much like to learn more from you and stay connected with the group as it is great to have a sounding board for my ideas. I would also like to learn more about franchising that you talked about in day 24.

~ Liz Dunne founder Barnet and Belle www.barnetandbelle.com

Finally, from participant Tom Evans www.tomevans.co

PROGRAMME DETAILS

‘A Dragon’s Guide to Business’ is the new 28 video programme created by award winning entrepreneur, business mentor and former BBCTV Dragons’ Den ‘Dragon’ Rachel Elnaugh-LOVE and launched in April 2025.

You’ll receive one video each day for 28 days (duration 10 to 31 minutes) plus a variety of simple challenges/assignments commencing in the New Moon energy of 22 September 2025 (or 19 January 2026 if you prefer to commence next year) supported by 7 weekly group mentoring sessions across 42 days, hosted by Rachel on Zoom, plus a Telegram support group.

The programme is designed to transform your thinking around business/marketing, open you into effortless flow of financial fortunes and change the trajectory of your life.

In the 28 videos you’ll discover:

The Number 1 reason why small businesses fail
Simple tools to assist you in manifesting magical results ~ effortlessly
Why you don’t need any funding to get started/expand to the next level
The powerful principles of Magnetic Marketing
Why A.I. can be a business trap ~ and how to utilise it to your advantage
How to exponentially accelerate your business
Inspirational insights around pricing
Ways to transcend procrastination and indecision
How to keep the three legs of the business stool strong and stable
The biggest marketing mistake small businesses make
How to recognise the ‘Yeah buts’ and other self-sabotaging unhelpful beliefs
Inspiration via a multitude of practical examples/case studies/business stories

…and much much more

Huge gratitude to everyone who took part in the ’90 days to Transformation’ mentoring programmes plus the 65 Beta Testers ~ who inspired the creation and completion of ‘A Dragon’s Guide to Business’.

All your feedback is being woven into the Alpha version of the programme which is going live in the energy of the Libra New Moon on 22 September 2025

SHOWCASE TESTIMONIAL

“I just wanted to echo what has already been said. I thought the course flowed really well. I particularly enjoyed the way you threaded energy work into the course; filming by the sea was refreshing and your uncut video on the beach was perhaps the most potent for me personally. Being a perfectionist by nature it spoke volumes to me. Sometimes our rawness and our willingness to be vulnerable is more powerful than we realise. The Dragons Guide to Business has acted like a spring board for me, and has reignited my vision and I thank you for that. Your genuine desire to help others on their journey and your passion shines through and in this day and age it’s very refreshing to be in the company of good kind hearted generous souls. Good luck with your journey through life with your health and your beloved.”

~ Allison Austick creator Snout Academy

“This is the first time I’ve posted in this group. I’ve been working on this little video Pig’s Den for the creative project (using blue and orange). My dream is to launch a children’s online (Snout) Academy using 2 soft toy Wilberry pigs. My heart’s wish is to encourage confident communication and creative storytelling by inviting children to create their own videos, using their own soft toys. The pigs have also created a range of “live” personalised birthday cards and want to launch Pigglington Cards, so that’s another idea in the pipeline! I’d like to think that in the future the pigs have their own show (cbbc) and are as well known as Basil Brush and Peppa Pig…who knows and why not!! Maybe moving into animation at some point. If anyone has any ideas on how I might take this forward, I’m all ears! I hope you enjoy this little bit of silliness and childlike play.”

ABOUT THE CREATOR

Rachel Elnaugh-LOVE is the award winning entrepreneur who created the market leading £multi-million turnover experiences brand Red Letter Days.

She also starred as a ‘Dragon’ on the first two series of BBCTV’s Dragons’ Den – and is a 1964 Wood Dragon!

In this 28 video programme Rachel has distilled all the wisdom she has acquired from a lifetime in business, as well as mentoring thousands of entrepreneurs and small business owners via her training programmes, workshops, books and one to one mentoring.

As well as all the powerful techniques of ‘Magnetic Marketing’, woven through the 28 videos are many of the key metaphysical principles which Rachel has learned via training/working with shamans and great spiritual teachers over many decades.

The result is a powerful and inspirational programme, designed to transform the trajectory of your life.

HOW TO GET ON THE PROGRAMME

A Dragon’s Guide to Business Group Mentoring Programme

Alternatively you can opt to commence on 19 January 2026

There are only 60 places per programme

Your investment to access a lifetime’s business experience plus be supported by Rachel via group mentoring through the 42 day programme is just £250. Pay a deposit of £99 now and the balance on 1 September 2025 (or 1 January 2026 for the January 2026 programme). You can pay via bank transfer to: Rachel Elnaugh-LOVE 04-00-03 a/c 23622922 ~ or please use the Paypal button below:

EBB TIDE SPECIAL OFFER If your tide is out right now you can secure a place for just £99 – pay £49 deposit now and the balance by 1 September. ONLY 24 PLACES PER PROGRAMME

A Dragon’s Guide to Business + One to One Mentoring

A 28 video programme ~ delivered one video a day for 28 days ~ PLUS participation in the next group mentoring programme hosted by Rachel Elnaugh-LOVE commencing on 22 September 2025 – including seven 60 to 90 minute group mentoring sessions via Zoom across 42 days, commencing on Wednesday 24 September 2025 at 12:30pm UK time and each Wednesday thereafter until the Full Supermoon on 5 November 2025 PLUS a Telegram group for communication from launch.
PLUS an initial 60 to 90 minute One to One mentoring session with Rachel Elnaugh-LOVE (at whatever stage you wish to have this)
PLUS three further 30 minute follow up One to One mentoring sessions with Rachel Elnaugh-LOVE (at whatever stage you wish to have these)
ONLY 12 places per programme
Your investment to access a lifetime’s business experience plus receive group mentoring through the programme plus three hours of one to one mentoring support from Rachel (total package worth £1,000) is just £750. Pay £250 deposit now to reserve your place and the balance before your initial One to One session. You can pay via bank transfer to: Rachel Elnaugh-LOVE 04-00-03 a/c 23622922 ~ or please use the Paypal button below:

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~ Juliet Fisher, mentoring client www.julietfishercreatives.com